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I don't know what I love more about this campaign. The fact that's it's a quirky idea and the ideal brand signed on to sponsor it or that GoldenPalace.com was nowhere to be found. Floyd Hayes, a Brooklyn, N.Y. resident, went to the mother of all appendage advertising, eBay, and put his "voicevertising" services up for sale, offering to shout out a brand name every 15 minutes for an entire week -- no matter where he was or what he was doing. HALLS Fruit Breezers purchased Hayes' voice for $750. This campaign differs from the GoldenPalce.com buys for many reasons. The obvious one is that this product and the service purchased actually GO TOGETHER. There's a connection between a man yelling every 15 minutes for a week and throat drops. Becoming a modern day town crier, Hayes may lose his voice and I'm sure he'll have a sore throat. Gee, whatever could he use to help said sore throat? The idea of "voicevertising" was embraced to the point that Cadbury Adams USA LLC has actually integrated "voicevertising" into its marketing mix to promote HALLS Fruit Breezers.
You can read more here.